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Regional Marketing Director

Company: Centennial
Location: Hialeah
Posted on: September 20, 2022

Job Description:

Job Title: Regional Marketing DirectorReports To: General ManagerLocation: Westland Mall (Hialeah, FL)Status: Exempt
Overview /Summary:The Regional Director of Marketing is responsible for setting region-wide marketing strategy for an assigned group of properties, ensuring that the appropriate structures, systems, competencies, and values are developed in order to drive traffic/sales and NOI growth. The position will act as a liaison between corporate and the field, working in conjunction with the SVP Marketing to oversee the objectives, strategies, tactics, and execution by field marketing teams. -
In addition, this person will directly provide the planning and leadership to oversee the day-to-day marketing of Westland Mall, located in Hialeah, Florida. The position is based out of Westland Mall.
Candidates should have a high degree of experience, and comfort with, developing marketing strategies that sit alongside a company's business plan, and which drive revenue growth. The key to the role is a deep understanding of retail marketing, CRM, digital strategy, and experience leading successful, elevated marketing programs.
Core Functions and Primary Responsibilities:

  • Works directly with the field teams and Corporate Marketing leadership to develop annual marketing plans/budget, setting region-wide strategy that supports the success of top line and bottom-line growth
  • Ensures and maintains accurate budgets and monthly forecast to assigned projects
  • Supporting the needs of the individual strategic business plans of each property
  • Works with Westland Mall GM and Center team to direct the on-site marketing strategy, coordinating agency resources for digital marketing, events, services, and other marketing programs
  • Plays a key lead role to activate the local implementation of national marketing platforms
  • Measures marketing effectiveness and results through reporting, research programs, & analytical tools
  • Strives to improve and build upon overall customer services and amenities at assigned projects
  • Ensures that all brand standards are followed in communication and visuals
  • Proactively initiates ideas for testing new marketing channels, campaigns, and concepts
  • Understanding the demographics of the markets we serve and how those demographics relate to our retailer mix in order to drive customer traffic
  • Develops strategies to attract both current and desired future customers to the property as well as increase length of their trip through experience-based on concepts
  • Communicate across all business functions including Leasing, Asset Management, Development, Finance, Operations, Security, Corporate Marketing
  • Support Development marketing during property refreshes, expansions, and renovations
  • Establishes and enforces standards and best practice
  • Must be flexible and able to work events which may include nights, weekends and holidays
  • Other duties as assigned
    • Bachelor's Degree preferred
    • 3+ years of supervisory experience
    • 10+ years of marketing required
    • Shopping Center experience required
    • Excellent knowledge of the principles of marketing
    • Track record of building high-performance, cross-functional teams
    • Bilingual in Spanish/English preferred
    • Comfortable working in a fast paced, highly dynamic work environment
    • Excellent interpersonal, organizational, time management, oral and written communication skills
    • Ability to work and learn independently and in a team situation
    • Ability to deal with multiple projects and tasks effectively and establish priorities
    • Strong attention to detail and ability to follow through
    • Excellent people skills along with problem solving and time management ability
    • Strong financial acumen to manage budgets / solid accounting skills
    • Must be proficient on basic Microsoft Office platform and Internet
    • Ability to read and understand standard business documentation (e.g. contract language).
    • Travel requirements: Occasional
      Physical Demands:Physical demands or requirements of the position: The requirements listed below are representative of the physical skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
      • While performing duties of this job, the employee is frequently required to sit and talk or hear
      • The employee Is regularly required to stand and walk up to 8 hours/day
      • The employee must be able to communicate verbally in person and on the telephone
      • The duties may include bending and stooping, up to 4 hours a day
      • Lifting and carrying up to 35 lbs. for at least 15 minutes at a time

Keywords: Centennial, Hialeah , Regional Marketing Director, Executive , Hialeah, Florida

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