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Marketing Communications Manager

Company: Business Improvement District of Coral Gables
Location: Hialeah
Posted on: April 3, 2021

Job Description:

The Coral Gables Business Improvement District's Marketing Communications Manager is a strong professional communicator who understands how to:* Effectively manage the brand's internal and external communications* Implement and maximize marketing programs and campaigns with effective communications* Effectively communicate via written and verbal methodsMedia Relations* Manage Media Relations* Develop a media list with targeted media and their contact info for the BID and for the categories of merchants that the brand represents and maintain the media list updated* Develop press content such as media pitches, press releases, media alerts, media responses, media invitations and source support items as needed* Establish content calendars and identify opportunities* Attend media events* Manage the relationships between the media and the brand by serving as a direct point of contact* Perform monthly media monitoring of the BID and competitors* Source and facilitate media interviews for the BID (including logistics coordination)* Perform Media Outreach* Distribute content to relevant media* Follow up with media as needed to increase coverage opportunitiesContent Crafting* Implement strong copywriting skills for the development of content in all of the BID's marketing materials (including: press content, e-mail marketing, flyers, campaign key messages, scripts, etc.)* Collaborate with internal team members as needed to develop items that are under their respective areas of responsibilityAdvertising Program -- Manage the Downtown Coral Gables BID's advertising program by identifying advertising opportunities, serving as the liaison between the brand and the outlet, managing the negotiation and logistical coordination Events Management * Responsible for overseeing and managing BID's events* Responsible for collaborating with the internal BID team and the board to define the schedule of events* Responsible for ensuring thorough concepts for each of the events in the program, and managing the relationships with vendors as needed to fulfill the logistics of the events (A&V, catering, entertainment, influencers, venue, etc.)* Collaborate with team members as needed to ensure that all event logistics are met (social media, advertising, graphic design, etc.)* Collaborate with merchants as needed to integrate them into the events* Define pre, during and post marketing strategy for the events* Under the leadership of the management and board, manage event budgets and be responsible for receiving and paying invoices* Responsible for logistical execution on the day of the event, on-site presence and photographyPreferred Qualifications* Strong communication and interpersonal skills* Public Relations experience* Copywriting experience* Events Management experience

Keywords: Business Improvement District of Coral Gables, Hialeah , Marketing Communications Manager, Executive , Hialeah, Florida

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