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Senior Marketing Manager

Company: AbbaDox
Location: Hialeah
Posted on: November 22, 2021

Job Description:

Senior Marketing Manager
At AbbaDox, we look for passionate and innovative talent to help us optimize healthcare IT!South Florida Sun-Sentinel, Top Workplaces 2021!
AbbaDox is growing, and we need a seasoned Marketing Manager to join our sales and marketing team. Reporting to the Director of Sales and Marketing, we are looking for a dynamic individual who can execute the day-to-day activities required to grow our brand and outreach in the Healthcare IT marketplace.
The Marketing Manager will be responsible for developing segment strategy, identifying and defining buyer personas, developing marketing content and messaging to position AbbaDox as a premier cloud-based solution in healthcare IT, create demand generation, and work with our marketing team to execute on all facets of our overall marketing strategy in the USA.
Responsibilities:

  • Deliver and execute upon the strategic marketing plan:
  • Develop and execute a marketing plan with the healthcare IT space in the US
  • Identify client needs and investigate existing and potential channels and market opportunities to sell existing products
  • Capture insight from clients and sales to develop a portfolio and segment-specific marketing strategies
  • Monitor market data to identify market trends and opportunities within the healthcare IT and medical imaging segments
  • Partner with the sales team to ensure successful product launches of new products
  • Bring client requirements to the product teams and create training and marketing content for new product releases
  • Establish frequent communications with our existing client base
  • Drive awareness and demand for AbbaDox solutions and services
  • Build and execute integrated marketing campaigns that align with commercial pivotal initiatives
  • Develop content for outbound marketing campaigns via traditional and digital marketing channels
  • Oversee and manage all aspects of tradeshows and industry events (planning, activities, collateral, lead generation, vendor management, etc.)
  • Establish and maintain relationships with key partners
  • Deliver VIP client programs intended to drive client engagement and loyalty, including establishing an active user group
  • Achieve business objectives and revenue targets:
  • Accountable for driving revenue growth and market penetration for new and existing solutions within the healthcare IT and medical imaging space for both ambulatory and hospital markets
  • Drive lead generation and acceleration of opportunities into the sales funnel
  • Track and analyze marketing campaign results
  • Partner with product management and sales to redirect tactics based on analysis of lead generation rates, win/loss ratios, market share trends, deal profitability and competitor performance
  • Provide substantial and significant insights to provide strategic direction for the commercial organization
    Requirements:
    • 5+ years of related work experience in healthcare IT of medical imaging
    • Marketing plan and development of coordinated marketing campaigns is preferred
    • Demonstrates knowledge of products and their application
    • Communicates effectively and strong teammate/collaborator with various internal constituents, clients, and other partners
    • Excellent presentation skills; able to multi-task across a broad number of products and disease states
    • Previous experience in Healthcare IT, with a preference given to those with medical imaging (radiology) experience
      About AbbaDox
      Our vision: To create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.
      AbbaDox Benefit Highlights:Health Insurance, 401(k), Vacation, Employee Assistance Program, Flexible Spending Accounts. Along with health and financial benefits, we provide our team with a company culture based on learning, the support of an engaged team, and an environment where all employees are valued.
      AbbaDox is committed to a policy of equal employment opportunity-that's why we recruit and hire applicants without regard to race, color, religion, sex, national origin, disability, age, sexual orientation, veteran status, or any other factor prohibited by law.

Keywords: AbbaDox, Hialeah , Senior Marketing Manager, Advertising , Hialeah, Florida

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