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Director of Marketing

Company: World Electric Supply
Location: Hialeah
Posted on: November 14, 2021

Job Description:

Do you want to work for a Company where 96% of the associates say it is a great place to work?! World Electric has a Director of Marketing position available based in Tampa. The Director of Marketing is responsible for all aspects of B2B Marketing and will lead marketing, eCommerce, and digital solutions. They leverage the Sonepar marketing team as needed to create and execute innovative marketing strategies to profitably increase revenue, grow market share and enhance the brand. The Director will possess refined communication and leadership skills, with proven success in omnichannel marketing campaigns across the spectrum of both traditional and digital channels.-- This is a great opportunity to manage change and digitize the organization! --Responsibilities:

  • Craft messaging and positioning in the market; conduct competitive and market analysis to determine and highlight the companies--- key differentiators.
  • Utilize digital analytics to understand customer behaviors, identify business opportunities, and increase outreach.
  • Develop channel, segment, and market strategies to enable targeted marketing, increase revenue and grow the company brand.
  • Work alongside key manufacturers to develop and execute joint marketing plans that are equitable to both the company and its vendor partners.
  • Develop KPIs and reporting structure to measure and track campaign results, while looking for areas of improvement through in-depth analysis.
  • Establish the annual marketing budget, including, but not limited to, associates, major events, promotions, materials, co-op funds, and market development funds. Coordinate and administer all marketing funds and expenses at both a corporate and a local level.
  • Maximize the company's social, digital and web presence across platforms to drive customer awareness, engagement, affinity, and purchase.
  • Work cross-functionally with Purchasing, Pricing, Sales and Operations to make sure all marketing promotions can be and are delivered with a high level of quality exceeding customer expectations.
  • Direct and manage key events, programs and promotions leveraging all marketing disciplines that maximize market awareness and generate business opportunities.
  • Continue to strengthen the company---s unique and compelling image, culture, and voice to build relevance and retention among targeted B2B audiences.
  • Empower and motivate marketing associates to grow the brand and achieve short and long-term marketing goals. Minimum Qualifications:
    • Bachelor---s degree in marketing, sales or business related field.
    • 5+ years related experience with an emphasis in strategic planning, market analysis, brand management, and budgeting.
    • Experience in B2B Marketing; marketing automation, sales enablement, CRM systems and Google Analytics.
    • Experience with top-tier marketing platforms e.g. Marketo, Pardot, HubSpot, etc.
    • A good working knowledge of HTML, CSS and CMS systems.
    • Experience partnering with cross-functional teams at local and national levels. We are World Electric - Powered--by--Difference World Electric Supply was started in 1999 in North Miami Beach with one location. Since then we have expanded to 16 locations throughout Florida and Georgia. If you need it, we more than likely have it in stock at one of our many facilities, ready to be delivered, when and where you specify. www.worldelectricsupply.com We offer excellent training, career advancement opportunities, and a competitive compensation package to include vacation time, personal time, full health benefits, 401(k) and more.-- We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. #LI-KK1

Keywords: World Electric Supply, Hialeah , Director of Marketing, Advertising , Hialeah, Florida

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